Evergreen Assets: The “Do The Work Once, Reap the Rewards Again and Again (and Again!)” Content Marketing Ecosystem

Price: £37.00 - £12.95
(as of Oct 21, 2025 17:12:22 UTC – Details)

FINALLY… AN EVERGREEN CONTENT MARKETING SYSTEM – from the bestselling author of Big Ideas… for Small Businesses and Routine Machine.

Content Marketing doesn’t work – at least not the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once, and reap the rewards again and again (and again!).
EVERGREEN ASSETS WILL SHOW YOU:

How a cow’s arse got John on primetime BBC TV.Why the world’s worst website is still better than yours.How to make £125,000 from a 27p fridge magnet.Why you should abandon social media.How a spelling mistake increased sales by 48%The real reason that “no-one’s buying” from you.How to get the Queen of England to endorse you.That your customers are all busy, lazy, drunk, amnesiac idiotsWhat you ACTUALLY earn in an hour.How to sell more (by selling less).

JOHN LAMERTON is a self-styled lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two children. A former “hustler”, John now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, showing them how to design their business around their ideal lifestyle.

From the Publisher

Publisher ‏ : ‎ Big Idea Books
Publication date ‏ : ‎ 19 Nov. 2021
Language ‏ : ‎ English
Print length ‏ : ‎ 296 pages
ISBN-10 ‏ : ‎ 1915222001
ISBN-13 ‏ : ‎ 978-1915222008
Item weight ‏ : ‎ 560 g
Dimensions ‏ : ‎ 15.24 x 1.7 x 22.86 cm
Best Sellers Rank: 336,419 in Books (See Top 100 in Books) 41 in Small Business 91 in Sales & Marketing
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